Loom: The Replay
Web & Design Systems
Brand Identity
Loom's blog, The Replay, was in need of a refreshed experience. The web experience needed to be updated to be able to scale with a new influx of content and content types. We also took the opportunity to refresh the visual identity of the blog, crafting a new logo, masthead, and visual identity for the experience.
Role
Brand Design Lead & Manager
Company
Loom
Team
Sarah Olushoga: Senior Brand Designer
Stephanie Huynh: Creative Producer
Kyle Kelly-Yahner: Copywriter
Jeong Lee: SEO Strategist
Steven Zimmer: Front-end Engineer
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